Cousins Subs announced on April 1 that it is offering free general admission tickets to Summerfest for the first 1,000 guests who make a $30 or more purchase online or through its mobile app by April 30. The promotion allows recipients to attend any day of the festival, which takes place June 18-20, June 25-27, and July 2-4.
The ticket giveaway marks a change from previous years, as the company is now providing general admission instead of weekday-only passes. The initiative aims to thank customers and give them access to one of the country’s most popular music festivals. “We’re excited to offer our guests an opportunity to enjoy great food and live music,” said Christine Specht, CEO of Cousins Subs. “This promotion is our way of thanking our customers and giving them a chance to experience one of the country’s most popular music festivals.”
Eligible participants will receive an email with a unique code and instructions for redeeming their ticket on Summerfest’s website. Codes are limited and may take up to five business days to process; in-store purchases or orders via third-party apps do not qualify.
Cousins Subs has partnered with Summerfest for over four decades. Festival attendees can visit the Cousins Subs stand at Miller Lite Oasis for subs, fries, Wisconsin Cheese Curds, and exclusive menu items during the event. General admission tickets grant access to performances by artists such as Tucker Wetmore, The Roots, Passion Pit, Louis Tomlinson, Styx, Subtronics, Sean Paul, Ella Mai, Flo Rida and Grouplove.
Cousins Subs operates nearly 100 shops throughout Wisconsin specializing in submarine sandwiches made with fresh ingredients on bread baked daily. The company supports community organizations through its Make It Better Foundation by offering grants focused on health initiatives and youth education primarily in Wisconsin according to the official website. Cousins Subs distinguishes itself by emphasizing better bread as a key component of its submarine sandwiches while focusing on delivering quality food alongside community support according to the official website.
The company continues its tradition of supporting local communities while engaging customers through partnerships like this Summerfest ticket offer.
