Cousins Subs, in collaboration with Green Bay football legend Donald Driver, has announced the results of their Driven to Deliver Cheer campaign. This initiative aimed to bring holiday joy to children in need across the Fox Valley.
Throughout the week-long campaign, Cousins Subs and Driver raised $6,000—split evenly between the two contributors—to purchase toys for Children’s Wisconsin Fox Valley Hospital. On Thursday morning, Driver personally selected toys at a Target store in the Fox Valley area before delivering them to the hospital.
“The holidays are all about giving back, and I’m grateful to have joined Cousins Subs in spreading cheer to children who need it most,” said Driver. “Seeing the smiles on their faces today was a reminder of the power of community and compassion.”
The campaign ran from December 5 through December 12 at seven Cousins Subs locations co-owned by Driver in the Fox Valley. For every sub sold during this period, both Cousins Subs and Driver donated 40 cents each—a nod to Driver’s iconic football number 80—with all proceeds going towards purchasing toys.
Participating locations included:
– Appleton: 706 West Northland Avenue | 3630 West College Ave
– Green Bay: 2410 East Mason Street | 2901 Ramada Way, Suite 100
– Neenah: 667 S Green Bay Road
– Oshkosh: 1508 South Koeller Street | 2231 Westowne Avenue
“This campaign reflects the heart of Cousins Subs—caring for our communities,” stated Justin McCoy, vice president of marketing at Cousins Subs. “It’s been a privilege to partner with Donald to bring joy to children and families this holiday season, showing just how much a little giving can make a big difference.”
Cousins Subs and Driver expressed gratitude towards the Fox Valley community for their support in making this initiative successful. More information is available at www.cousinssubs.com.
Wisconsin-based Cousins Subs was established in 1972 by Bill Specht and his cousin as a family-owned fast casual sub shop. The company operates nearly 100 locations throughout Wisconsin and Indiana.
