Milwaukee Area Technical College in Wisconsin spent $143,773 on its women’s basketball teams in 2024, which is $386,860 less than the state average of $530,633, U.S. Department of Education data show.
This figure made up 11.1% of the school’s total athletics expenditures for that year.
Since 2010, overall sports spending at Milwaukee Area Technical College has increased by 143.3%.
Basketball remains one of the most widely followed college sports in the United States alongside football, with leading NCAA programs attracting fan engagement and television viewership comparable to NBA audiences. Events like March Madness draw millions of viewers annually.
College sports has entered a period of athlete compensation after a federal settlement allowed schools to begin direct revenue sharing with players for the first time. The deal also requires the NCAA to pay $2.8 billion in back damages across 10 years to athletes who participated beginning in 2016.
Starting in 2022, following prolonged legal and legislative efforts, athletes could also profit from their names, images and likenesses under state laws and a shift in NCAA policy.
The NCAA earned about $900 million from media rights for March Madness and related Division I men’s basketball tournaments in its 2024 fiscal year, making basketball its top revenue generator.
| Year | Basketball team’s expenditures | % from grand total sport team expenditures |
|---|---|---|
| 2020 | $105,486 | 12.7% |
| 2021 | $83,828 | 11.2% |
| 2022 | $119,688 | 11.4% |
| 2023 | $142,667 | 15% |
| 2024 | $143,773 | 11.1% |
