Milwaukee City Wire

Cousins Subs has announced the return of its bi-annual Round Up Campaign, which supports the Make It Better Foundation. This foundation focuses on health and wellness, hunger, and youth education in local communities.

Throughout October, customers can contribute by rounding up their in-store purchases to the nearest dollar. Online orders through the Cousins Subs website or mobile app can include a donation of $0.25 or $0.50. Multiple donations can be added to online orders for greater impact.

"The Round Up Campaign is one of the simplest ways for our guests to make a positive impact," said Justin McCoy, vice president of marketing at Cousins Subs. "Whether you’re rounding up in-store or adding a donation online, every dollar makes a difference in building stronger, healthier neighborhoods."

Since 2013, the Make It Better Foundation has granted over $1.2 million to 220 nonprofit organizations focused on health and wellness, youth education, and hunger. The foundation has also donated $400,000 to cancer-related causes and awarded more than $325,000 in college scholarships to high school athletes and Cousins Subs crew members. Nearly $175,000 has been donated to Hunger Task Force and its affiliated pantries.

Christine Specht, CEO of Cousins Subs, emphasized the importance of the campaign: “We’re incredibly proud of the generosity our guests show during the Round Up Campaign. These contributions are a testament to the sense of community that defines Cousins Subs, and together, we’re truly making it better.”

For more information about Cousins Subs and its Make It Better Foundation, visit www.cousinssubs.com/foundation.

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