Milwaukee City Wire

Cousins Subs has announced the continuation of its partnership with Indiana University Athletics for the '$100K Half-Court Haul' sweepstakes. This event offers fans a chance to win $100,000 by making a half-court shot during an IU Men's Basketball game. The sweepstakes is part of Cousins Subs' efforts to expand in Indiana, where they have recently opened two locations in Indianapolis.

Fans can enter the contest daily from November 1, 2024, through February 28, 2025. The prize includes two tickets to the final IU Men's Basketball home game against Ohio State on March 8, 2025. One fan will be selected to attempt the half-court shot for the grand prize.

Justin McCoy, vice president of marketing at Cousins Subs, expressed enthusiasm about the return of the contest: "We’re thrilled to bring back the ‘$100K Half-Court Haul’ for a second year." He noted last year's excitement and anticipates similar energy this season.

Scott Dolson, IU Vice President and Director of Athletics, shared his excitement: "The $100K Half-Court Haul had everyone on the edge of their seats last season." He praised Cousins Subs as an outstanding partner.

Cousins Subs was founded over 50 years ago by Bill Specht and his cousin. They brought their favorite sub sandwiches from Atlantic City to Milwaukee in 1972. The company emphasizes quality ingredients and community support through its Make It Better Foundation.

For more details about the sweepstakes or Cousins Subs, visit www.iuhoosiers.com/cousinssubs or www.cousinssubs.com.