Wisconsin Lutheran College in Milwaukee reported $494,260 in football-related spending for 2024, according to the U.S. Department of Education.
Football represented 14.1% of the institution’s total athletics budget in 2024, matching its share from the previous year.
Athletics spending at Wisconsin Lutheran College has climbed 173.5% on average since 2010.
College football ranks among the nation’s most prominent sports, with attendance and revenue at some programs surpassing those of NFL teams.
College sports have shifted into a new stage of athlete compensation due to a federal settlement now permitting schools to share revenue directly with players. The settlement also requires the NCAA to distribute $2.8 billion in back damages across 10 years to athletes competing from 2016 onward.
Athletes also secured the opportunity to earn income from their names, images and likenesses in 2022, enabled by changes in state laws and NCAA policy following prolonged legal and legislative advocacy.
Football Teams’ Expenditures of Wisconsin Lutheran College in Last 5 Years
| Year | Football teams’ expenditure | % from grand total sport team expenditures |
|---|---|---|
| 2020 | $446,986 | 16.9% |
| 2021 | $359,907 | 15.3% |
| 2022 | $461,500 | 15.6% |
| 2023 | $493,638 | 14.1% |
| 2024 | $494,260 | 14.1% |
