Metropolitan Milwaukee Association of Commerce recently issued the following announcement.
It’s Hard for Me to Say I’m Sorry – The Sales Apology
This workshop is for business leaders, accomplished sales professionals and sales leaders, and the new and important role of Customer Success.
There has been a mess up, your customer is unhappy. The relationship between you and your customer is at risk. What do you do? The natural reaction is to apologize profusely, telling them how sorry you are and assure them that their partnership with you is important. Then you cross your fingers.
What if you could recover from such a service failure in such a way that customer loyalty exceeds what it would have been if that service failure had not occurred?
Spend part of your morning with us and learn how to properly recover. Dave Wallace, the Chief Status Quo Prosecutor with Bay Ridge Consulting Group LLC, Amazon bestselling author and sales expert with over 44 years of experience, will show you how craft an apology, steeped in the science of decision-making and new research. You’ll learn the key elements of an effective business apology, the correct choreography of the apology, and you’ll get the chance to create your own business apology in a highly interactive workshop environment.
This event provides an opportunity to:
Check out MMAC’s new space.
Network with connected and motivated business professionals.
Arm yourself with skills to recover from a problem with the Service Recovery Paradox (SRP)
Agenda
7:30 - 7:45 - Networking
7:45 - 7:50 - Nathan Bares, UWM Luber School of Business-Executive Programs
7:50 - 9:30 - Workshop
Original source can be found here.
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