Milwaukee City Wire

Milwaukee Athletics, in collaboration with Learfield, has announced the extension of its broadcast partnership with Good Karma Brands (GKB) - 101.7 The Truth in Milwaukee. This agreement continues to enhance the coverage of Panther men's basketball games through various platforms.

The broadcasts will be available on 101.7 The Truth and its mobile app, alongside live streaming on the Black & Gold Network at mkepanthers.com, Wisconsin on Demand, and Varsity Network mobile apps. This initiative aims to offer fans multiple ways to engage with Milwaukee basketball as head coach Bart Lundy begins his third season.

"We are delighted to renew our partnership with 101.7 The Truth," stated Amanda Braun, Milwaukee Director of Athletics. "This continued collaboration enables us to highlight the outstanding achievements of our student-athletes and enhance our community presence across Milwaukee."

Greg Scalzo, Market Manager for Good Karma Brands Milwaukee, expressed enthusiasm about the renewal: "We're excited to renew our relationship with the Panthers and look forward to continuing to bring Panther basketball to the community."

Kristina Filipovic, General Manager of Milwaukee Panther Sports Properties, added: "It's an exciting time for Panther basketball and this partnership has been a cornerstone in delivering exceptional coverage and engaging content for Panther fans."

Scott Warras will continue as the Panthers' radio play-by-play announcer for his ninth season during 2024-25. His involvement extends beyond basketball as he also covers Panthers' baseball games every spring and contributes to digital projects for MKEPanthers.com.

The partnership is managed by Milwaukee Panther Sports Properties, Learfield's exclusive multimedia rights holder for Milwaukee Athletics.

Good Karma Brands represents ESPN Radio Network among other audio assets like Newsradio 620 WTMJ and operates in several markets including Cleveland, Chicago, Madison, New York, Los Angeles, and West Palm Beach.

Learfield is a media company specializing in college athletics through digital platforms aimed at increasing revenue and fan engagement across over 1,200 collegiate institutions.