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Milwaukee City Wire

Tuesday, November 5, 2024

Eagle Park brewery owners: 'That brand means a lot to the city'

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Milwaukee Brewing Company was recently acquired by Eagle Park Brewing & Distilling Company. | Milwaukee Brewing Co/Twitter

Milwaukee Brewing Company was recently acquired by Eagle Park Brewing & Distilling Company. | Milwaukee Brewing Co/Twitter

Eagle Park Brewing & Distilling Company purchased the Milwaukee Brewing Company's remaining assets for an undisclosed price.

The company plans to produce Milwaukee Brewing's flagship beers "under the brand's original name with a new, modern design," according to Milwaukee Business News. The deal gives Eagle Park full control over Milwaukee Brewing's intellectual property, recipes and branding. This news comes after Chicago-based Pilot Project Brewing gained control of Milwaukee Brewing's 9th Street production facility and the attached Bottlehouse 42 restaurant in September.

As soon as Milwaukee Brewing announced it was on the market, Eagle Park owners Max and Jack Borgardt said they were on a mission to keep it local.

"I grew up drinking all their beer, even before we had Eagle Park," Max Borgardt said. "Our first thought was it's obviously terrible to hear, but then our second thought was we want those brands. We didn't want someone to come from out of state or some investor that just wanted to own a brewery and do their thing … That brand means a lot to the city."

Production has commenced at Eagle Park's Muskego facility, FOX6 News reported. The new owners plan to increase overall production and release several new hard seltzers and seasonal flavors. 

As many as 10 new employees will be hired due to the company's growth, according to Milwaukee Business News. Eagle Park officials temporarily opened a taproom in the company's Hamilton Street facility. The search for a new taproom location in the Milwaukee area continues. Management said they are open to relocating to any area of the city.

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