Milwaukee City Wire

Milwaukee Athletics has announced the Panther Future Fund as the official collective for Milwaukee men's basketball. This initiative is aimed at supporting name, image, and likeness (NIL) deals for student-athletes.

The Panther Future Fund (PFF), established in 2023, is led by Joah Tucker, a notable alumnus of Milwaukee men's basketball. Despite playing only three seasons, Tucker's contributions to the team earned him a place in the Milwaukee Bud K. Haidet Hall of Fame in 2014.

The PFF aims to support community charities by using student-athletes from the Milwaukee men's basketball program as brand ambassadors. "We're excited to announce this collaboration with the Panther Future Fund," stated Amanda Braun, Director of Athletics. She emphasized that NIL is a significant part of college athletics today and highlighted the importance of partnering with a collective that aligns with the university's mission.

Donations made to the PFF will go towards assisting student-athletes involved with community charities. Head coach Bart Lundy expressed enthusiasm about this partnership: "We are thrilled to partner with the Panther Future Fund as the official NIL collective of Milwaukee men's basketball."

Joah Tucker remains closely connected with UWM and its basketball program since his time as a player. Reflecting on his experience, he said, "As a former student-athlete, I know firsthand the heights we can reach and how great Milwaukee Athletics is."

Supporters can contribute to the PFF through their website or by contacting Joah Tucker directly.