Justin McCoy Vice President of Marketing | Cousins Subs
Justin McCoy Vice President of Marketing | Cousins Subs
Cousins Subs, in collaboration with the Make It Better Foundation and Green Bay football legend Donald Driver, has announced the return of the Driven at Heart Scholarship Contest for its third year. The contest will distribute $20,000 in scholarships to four Wisconsin high school senior athletes. Winners will also have the opportunity to meet Driver at the Wisconsin Athletic Hall of Fame's 75th Annual Induction Ceremony.
Since its inception in 2013, this program has awarded $220,000 in scholarships to 48 student-athletes who demonstrate excellence both academically and athletically. Originally known as the Wisconsin Sports Awards Scholarship Contest, it was rebranded under Driver's guidance alongside the Wisconsin Athletic Hall of Fame.
"I'm proud to support this scholarship and help students who demonstrate excellence on and off the field," said Driver. "It's not just about athletic skills – it's about heart, commitment and the drive to succeed in everything you do."
High school seniors graduating in 2025 who participate in a WIAA-sanctioned sport, maintain strong academic performance, and contribute to their communities are encouraged to apply throughout February.
Following the application period, selections will be made by Cousins Subs Make It Better Foundation Board of Directors with input from Driver and the Wisconsin Athletic Hall of Fame. Scholarships include two $7,500 awards (one male and one female) and two $2,500 awards (one male and one female).
Finalists will be recognized at a ceremony hosted by Driver on July 24, 2025, in Milwaukee. This event will feature a segment honoring scholarship recipients during a statewide TV broadcast.
"At Cousins Subs, we're committed to supporting the future of our communities," stated Justin McCoy, vice president of marketing at Cousins Subs. "The Driven at Heart Scholarship Contest allows us to celebrate young athletes who not only excel in sports but also show leadership and a passion for giving back. We're proud to be part of their journey."
The scholarships are funded through the Cousins Subs Make It Better Foundation which supports causes related to health and wellness, hunger relief, and youth education.
Applications can be submitted online by February 28 or postmarked by that date if mailed. More information is available at cousinssubs.com/DrivenAtHeart.
Cousins Subs is a family-owned sub shop established in 1972 by Bill Specht and his cousin. With nearly 100 locations across Wisconsin and Indiana, they focus on providing quality deli fresh subs using freshly baked bread daily.
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