Milwaukee City Wire

Cousins Subs has announced the return of its semi-annual Round Up Campaign, benefiting the company's Make It Better Foundation. The initiative aims to address community needs in health and wellness, hunger, and youth education.

Throughout March, customers can contribute by rounding up their in-store purchases to the nearest dollar. Online and mobile app orders offer an option to add a $0.25 or $0.50 donation to their cart, with opportunities for larger contributions through multiple quantities.

“Our guests continue to show incredible generosity through the Round Up Campaign, and every contribution—no matter the size—makes a difference,” said Justin McCoy, vice president of marketing at Cousins Subs. “We’re grateful for their support in helping us give back to the communities we call home.”

Since 2013, when the Make It Better Foundation was established, Cousins Subs has donated over $1.3 million to local nonprofit organizations. These funds have supported college scholarships, provided meals for those in need, and invested in programs promoting community health and wellness.

For more details on Cousins Subs and its foundation efforts, interested individuals can visit www.cousinssubs.com/foundation.

Founded in 1972 by Bill Specht and his cousin, Wisconsin-based Cousins Subs operates nearly 100 sub shops across Wisconsin and Indiana. The family-owned business focuses on delivering quality food while supporting local communities. More information is available at cousinssubs.com or via social media platforms like Facebook, X (formerly Twitter), Instagram, and TikTok.