Milwaukee City Wire

Cousins Subs and Summerfest, presented by American Family Insurance, have partnered to offer a VIP concert experience for music enthusiasts in the Midwest. The Big Gig Giveaway allows fans to enter until June 8, 2025, for a chance to win this exclusive opportunity. Winners will receive two tickets to a concert at the American Family Insurance Amphitheater, VIP passes, a gift card for the Summerfest Store, dinner from Cousins Subs, an overnight hotel stay, and parking.

Nine winners will be selected for concerts featuring artists such as Def Leppard with Tesla on June 19 and The Lumineers with Hippo Campus on July 5. Other performers include Hozier with Gigi Perez and Megan Thee Stallion with Flo Milli.

Justin McCoy, vice president of marketing at Cousins Subs, expressed pride in being part of Summerfest: “Summerfest brings an incredible energy to Milwaukee every year...our VIP giveaway and exclusive festival flavors help fans make the most of it.” Sarah Pancheri, President and CEO of Milwaukee World Festival, Inc., added that they are thrilled to partner again: “Whether you’re grabbing your favorite Cousins sub or discovering new artists – hopefully doing both – the nine days of Summerfest are truly the best time of the year in Milwaukee.”

Fans can participate daily by visiting cousinssubs.com/biggiggiveaway. A long-time vendor since the early 1980s at Summerfest's Miller Lite Oasis stand, Cousins Subs will offer deli-fresh classics along with two new menu items available only during the festival. These include The Italian Stallion Sub and The Big Bang Shake.

For further details about Cousins Subs' offerings or their participation in Summerfest activities this year visit cousinssubs.com.

Cousins Subs is a Wisconsin-based family-owned fast-casual sub shop established in 1972 by Bill Specht and his cousin. It operates nearly 100 locations across Wisconsin and Indiana focusing on quality deli fresh subs made from ingredients prepared daily.