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Milwaukee City Wire

Wednesday, September 10, 2025

Cousins Subs appoints J.J. Grube as chief financial officer

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J.J Palmert Director of franchise sales | Cousins Subs

J.J Palmert Director of franchise sales | Cousins Subs

J.J. Grube has returned to Cousins Subs as Chief Financial Officer, the company announced Monday. In his new role, Grube will oversee all financial functions for the organization, including budgeting, forecasting, strategic planning and data analysis.

Grube previously worked at Cousins Subs beginning in 2017 as director of finance. He was promoted to vice president of finance in 2019 and later took on responsibilities as vice president of operations and finance in 2020.

“We’re thrilled to have J.J. back on our leadership team,” said Christine Specht, CEO at Cousins Subs. “His financial expertise, data-driven mindset and deep understanding of our business will help us continue making smart, strategic decisions as we grow.”

Grube brings over two decades of experience in the restaurant industry. His background includes roles in finance and analytics for several large restaurant organizations, including work with Wisconsin’s largest restaurant franchisee. He holds a Bachelor of Arts degree in accounting from the University of Wisconsin–Stevens Point.

“I’m glad to be back at Cousins Subs,” said Grube. “It’s a great company with a strong culture, and I’m excited to use data and financial insights to help us keep growing and making smart decisions.”

Cousins Subs is a family-owned fast casual sub shop founded in Wisconsin in 1972 by Bill Specht and his cousin. The company operates nearly 100 locations throughout Wisconsin and Indiana.

For more information about Cousins Subs, visit https://www.cousinssubs.com/.

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