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Milwaukee City Wire

Thursday, October 2, 2025

Cousins Subs launches October Round Up Campaign for Make It Better Foundation

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Christine a. specht Chief Executive Officer | Cousins Subs

Christine a. specht Chief Executive Officer | Cousins Subs

Cousins Subs has launched its semi-annual Round Up Campaign for October to support the Make It Better Foundation, the company's nonprofit focused on health, wellness, hunger relief, and youth education in local communities.

During the month of October, customers can choose to round up their in-store purchases to the nearest dollar. Those ordering online or through the mobile app have options to add $0.25 or $0.50 to their order, with the possibility of giving more by selecting higher quantities.

"Every cent our guests contribute has the power to make a real impact in the neighborhoods we serve," said Christine Specht, CEO of Cousins Subs. "We are inspired by the generosity of our communities and proud that, together, we can help improve lives and make every day a little better."

The Make It Better Foundation was founded in 2013. Since then, Cousins Subs has contributed over $1.3 million to local nonprofits. These donations have supported college scholarships, provided meals for those in need, and funded programs aimed at improving community health and wellness.

Cousins Subs is based in Wisconsin and operates almost 100 sub sandwich shops across Wisconsin and Indiana. The company was established in 1972 by Bill Specht and his cousin with a mission focused on food quality and community support.

For additional details about Cousins Subs or its foundation activities, visit www.cousinssubs.com/foundation.

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